“Im here!” T-Shirt Design by 10dier [5807002-2] – RedBubble.

ZOHO Notebook is definitely a good idea to share your contents on the web. It’s almost a website building service if you know how to manage all your stuff and a bit of knowledge (Embedded codes, Url, Rss links etc.).

You can build how many Notebooks you want. Showing your portfolio as a designer and be able to share it with collaborators or contacts is a great possibility for example, working on the same document is another one; well, it depends really on your ability to find ideas that suits your needs. But the tools are there. Waiting for your imagination…

ZOHO Notebook (Click to see it LARGE)

Check one of mine:

Didier LAHELY • Creative Director • Graphics – Zoho Notebook.

30 Sets of Free Tech Interface Brushes for Photoshop.

Most of you will answer that we can call with it. Yes. Errr… Yes. But it’s boring to use it just for calling right?

The right answer is: a billion of things. This is why it’s the best smartphone ever. ( I’m not addicted! ) The genius idea was to create a phone that won’t be just a phone. 2 iPhones are exactly the same from the exterior. What is important is inside… The Apps. Then you can have your unique iPhone. It’s an extension of you.; )

How do I use it:

• I use it for calling
• To receive/send my emails
• To schedule my appointments
• To get all my contacts from Linkedin, Facebook, Gmail etc in ONE place
• To record sounds, notes, ideas (mic)
• To read my RSS feeds
• To see all my photos, videos, movies
• To listen to my music
• To get a map
• To text/ SMS
• To take photos/Videos
• To Chat (Yak Messenger)
• To be on Skype
• To be on Linkedin, Facebook, MSN, Friendfeed, Twitter
• To Blog with WordPress, Tumblr
• To send a video where I am (Qik)
• To get all my notes from the Mac (Evernote)
• To share my location (Brightkite)
• To create/retouch my photos (Hipstamatic, ClassicPan, TiltshiftGen, Camerabag, DXP,Autostitch, Lofi, Genius, Fotomuse, AddLib…)
• To create/retouch my videos (Qik Video, HolywoodFX, VintageMaker, SilentFilm, Animoto,ReelDirector…)
• To draw (Brushes, SketchBook, TypePhoto, EasternDrawing…)
• To post photos (Flickit Pro…)
• To create music (Noise.io, Beatmaker, Flourish, Bloom, iDrum, Otto, VoicePlus, RJDJ,BleepSynth, Nanoloop, ProLoop…)
• To wake up (NIght Stand, Alarm Clock…)
• To write ideas (Momento, iThoughts…)
• To choose a color for my creations (myPantone..)
• To read Word documents, PDF (Quickoffice)
• To see what on TV (Télérama TV (French))
• To identify what music is on the radio (Shazam, SoundHound…)
• To Buzz (Google Buzz)
• To see where I am (Boussole)
• To play with games (Spore creatures, Fieldrunners, SimCity, Monster, DoodleJump,DoodleArmy, BIA2…)
• To play and create fantastic backgrounds (Bubble Harp, Gravilux, Chromocam, TurnAround, SpawnHD, Pulsar, iPsychedelic, Musophobia…)
• To see what books I bought (MyBookshelf)
• To see the Movies I saw in my life (Movies)
• To save all my passwords (1Password)
• To make the tea (mySelf) I’m kidding here.

And then, you can MIX!!! Create Music with the sounds of one of your game etc. Etc. Endless… ; )

And you? What do you do with yours?

What to do with an iPhone?.

Last time I found some brochures of my work 10 years before! Amazing. I know a lot of designers and also HR people will “recommend” to show always the latest works… Well they don’t know What is design…

Design is alive. And when it’s on the web, it’s double alive! It has his own “life”, and will grow without you, everywhere, anywhere; people will copy it, transform it, keep it for reference, use it. Design is alive and it’s good. Good to keep a trace of what you have done too. Because there is always a before and an after, it’s (at least for me) always interesting to see evolution of trends. It’s culture, design culture. 10 years before in France color trends was this kind of Orange, almost fluorescent one. People was also using a lot Pantone metallic ink. That’s very funny. And funnier is to see how all this design is a kind of outdated. So what is the recipe of eternal design then? What made the success of Gutenberg in 1455…? What about the Bauhaus?
Well, I don’t have all the answers… But one idea is that simplicity is one of the key… Minimalistic design. It’s like cars in a movie, you can guess easily which time a movie has been shoot in looking for the cars in it; more difficult if you DON’T have any car right? Same for design… If you want your design to be kind of “famousForEver”, use a minimum of elements. “Intemporel“. No flashy colors, no fancy fonts! Use Helvetica Neue, (love it) or Swiss 721 Thin font, forget Comic Sans.

I will try to follow this advice… ; )

]]> http://www.didierlahely.com/photos-of-my-work-in-2000-2002/feed/ 0 http://www.didierlahely.com/invisible-sometimes-but-so-precious/ http://www.didierlahely.com/invisible-sometimes-but-so-precious/#comments Sat, 22 May 2010 06:21:15 +0000 Didier LAHELY http://www.didierlahely.com/?p=889

Time. Time is the key. Time is a recipe for hapiness. You don’t take time anymore. Pause. Make a break, think, watch, see, listen around you, you will see life, even if it’s invisible, tiny…

We (creative people) and you (all the others) often don’t have the same idea on WHAT is creative.

You can say you are but who can really define creativity right? When I mean creative, it’s for me, far, very far from the “average” ads done for the mass consumers and 50 years old housewives. (not that they don’t deserve ads too…).

A Creative Ad is an ad that touch the target of the product (or service) to buy. Touch because it’s relevant, because it’s so funny that you would want to make YOURSELF the buzz around you (and become the ambassador of the brand… ; ), because it’s shocking, whatever, it has to move you, in a good way. Very rarely it has to make you think. But that’s an other debate.

A creative ad, you would like to be part of it; in showing it to people, it’s a bit like you did it yourself, or, at least, you show and tell WHO you are, this person that really love this ad. Follow me…?

Then, for the best of us, we will remember this brand, its values. (at least the ones they want you to believe). And hopefully, BUY it in the supermarket for our puppydoggytinypet!

Bravo Pedigree…

Slow Motion Dog Treat Commercial Beguiles Internet [Randomly Viral].

Article from Mashable – Brenna EHRLICH

For some reason, a Pedigree commercial featuring dogs leaping through the air in super slow motion has taken the Internet by storm, appearing on multiple video-sharing sites and racking up the YouTube views.

According to Creativity Online, the video was shot with a Phantom camera at 1,000 frames per second, which explains the underwater-like quality of this viral commercial. Director Bob Purman explains the spot thusly:

“The ‘Catch’ spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs’ eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog’s facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs’ athleticism and their emotive personality in slowed time.”

Well, that’s all very inspiring and poignant and whatnot, but the reason behind why this vid has become so popular is quite simple, really. In fact, it can be boiled down to a rudimentary mathematical equation (get out your notebooks, kids):

Cute dog + Silly activity/article of clothing/amusing prop = Viral Gold

From CREATIVITY-ONLINE:

Playing catch the Phantom camera way

Director Bob Purman used a Phantom camera at 1,000 fps to capture these expressive canines in action.

The director was initially charged with shooting two spots, a “Catch” and a “Jump” execution. The director says: “The ‘Catch’ spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs’ eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog’s facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs’ athleticism and their emotive personality in slowed time.”

Full Credits

Agency:

TBWA, Toronto

Client:

Pedigree

Creative Director:

Mark Biernacki

Copywriter:

Mark Biernacki

Creative Director:

Steph Mackie

Art Director:

Steph Mackie

Producer:

Margaret John

Sound:

Joey Serlin

Editor:

Chris Parkins

Flame Artist:

Mike Bishop

Director:

Bob Purman

Director of Photography:

Bob Purman

Production Company:

Imported Artists Film Company

Date Feb 22, 2010

Category TVC

➜ 2

Is this Plagiarism?

See the same shot here: http://www.joelapompe.net/2010/02/24/dogs-slow-motion-pedigree-catch/

As one comment say: “plagiarism is the new creativity pass it on“…