One of the moments I love in my JOb. One of the reason I do this job.
First you have to find a concept. You become the project, you feel it; you imagine what could do the maximum impact to the target.
You want the people to remember this project, you want your client to feel the wow effect.
Then you start to work, collecting ideas, briefing, imagining, playing, remembering all the technics of printing, the papers, the inks, according to your idea, within the budget. You submit it, you defend your idea, you partner with the printer.
You come early this special day where everything starts, you pray, you follow all the process of the printing, you pray, you smell the inks, you touch the samples.
Ideation and creation of a financial report for Agefos, (Main Job training structure in France)
The main point to create such work is to be readable. It may sounds strange but it isn’t. Some designer may be tempted to create fancy graphics to illustrate or to design it but we have to be careful to the most important thing which is the TARGET. People who will actually read this report are not really “geek-design” oriented.
They want to access the infos quick, clearly. But of course we won’t do a boring report like a Powerpoint one… : )
I have chosen for this case a subbtle design, easy to read but at the same time a bit “creative”.
ZOHO Notebook is definitely a good idea to share your contents on the web. It’s almost a website building service if you know how to manage all your stuff and a bit of knowledge (Embedded codes, Url, Rss links etc.).
You can build how many Notebooks you want. Showing your portfolio as a designer and be able to share it with collaborators or contacts is a great possibility for example, working on the same document is another one; well, it depends really on your ability to find ideas that suits your needs. But the tools are there. Waiting for your imagination…
Few times ago I helped my friend Nigel, architect, to brand his project about the HK Spin.
That project included the realization of the Logotype, the artistic direction of the Press Kit Brochure and the little Website.
(Best to see in Full Screen, “escape” to come back)