The main point to create such work is to be readable. It may sounds strange but it isn’t. Some designer may be tempted to create fancy graphics to illustrate or to design it but we have to be careful to the most important thing which is the TARGET. People who will actually read this report are not really “geek-design” oriented.

They want to access the infos quick, clearly. But of course we won’t do a boring report like a Powerpoint one… : )

I have chosen for this case a subbtle design, easy to read but at the same time a bit “creative”.

My Life Online

MAC PRO

• Two 2.66GHz 6-Core Intel Xeon “Westmere” (12 cores)
• 12GB (6X2GB)
• 2TB 7200-rpm Serial ATA 3Gb/s hard drive
• ATI Radeon HD 5870 1GB
• •Apple LED Cinema Display (27″ flat panel)

Mac Po

Make-Up Agency logotype

One of my talented friend asked me to create a logotype for her make-up agency.

This time it was a combination between font/type and graphics, with a strong black type and red lips to summarize the make-up activity.

The half of the photo represent make-up “pallets” with gradients using different tones of red colors.

ZOHO Notebook is definitely a good idea to share your contents on the web. It’s almost a website building service if you know how to manage all your stuff and a bit of knowledge (Embedded codes, Url, Rss links etc.).

You can build how many Notebooks you want. Showing your portfolio as a designer and be able to share it with collaborators or contacts is a great possibility for example, working on the same document is another one; well, it depends really on your ability to find ideas that suits your needs. But the tools are there. Waiting for your imagination…

ZOHO Notebook (Click to see it LARGE)

Check one of mine:

Didier LAHELY • Creative Director • Graphics – Zoho Notebook.

[slideshow id=5]

(Best to see in Full Screen, “escape” to come back)

Photo Sharing and File Hosting at Badongo.com

Last time I found some brochures of my work 10 years before! Amazing. I know a lot of designers and also HR people will “recommend” to show always the latest works… Well they don’t know What is design…

Design is alive. And when it’s on the web, it’s double alive! It has his own “life”, and will grow without you, everywhere, anywhere; people will copy it, transform it, keep it for reference, use it. Design is alive and it’s good. Good to keep a trace of what you have done too. Because there is always a before and an after, it’s (at least for me) always interesting to see evolution of trends. It’s culture, design culture. 10 years before in France color trends was this kind of Orange, almost fluorescent one. People was also using a lot Pantone metallic ink. That’s very funny. And funnier is to see how all this design is a kind of outdated. So what is the recipe of eternal design then? What made the success of Gutenberg in 1455…? What about the Bauhaus?
Well, I don’t have all the answers… But one idea is that simplicity is one of the key… Minimalistic design. It’s like cars in a movie, you can guess easily which time a movie has been shoot in looking for the cars in it; more difficult if you DON’T have any car right? Same for design… If you want your design to be kind of “famousForEver”, use a minimum of elements. “Intemporel“. No flashy colors, no fancy fonts! Use Helvetica Neue, (love it) or Swiss 721 Thin font, forget Comic Sans.

I will try to follow this advice… ; )

Made this crazy video, made the music and “lyrics”, part with my iPhone and also the Mac (of course).

What is the idea?
Errr… Well, let’s say the non-communication between creative candidates and the world of HR. I think, sometimes, they are on different planets each of them. Like Aliens.

Who are you? Graphic designer? Creative director? Artistic director? What does this mean? What is your job exactly? What do You Want??