One of the moments I love in my JOb. One of the reason I do this job.
First you have to find a concept. You become the project, you feel it; you imagine what could do the maximum impact to the target.
You want the people to remember this project, you want your client to feel the wow effect.
Then you start to work, collecting ideas, briefing, imagining, playing, remembering all the technics of printing, the papers, the inks, according to your idea, within the budget. You submit it, you defend your idea, you partner with the printer.
You come early this special day where everything starts, you pray, you follow all the process of the printing, you pray, you smell the inks, you touch the samples.
Then your baby comes.
It is the most wonderful project you ever done.
… Until next one… ; )