Young Juvenile Youth

Young Juvenile Youth – Animation (Music Video) – YouTube.


Director Kosai Sekine’s sophisticated and witty sensibility is evident throughout all his work. His outsized creativity and storytelling stands poised at the crest of a new wave of branded and interactive content in Japan’s creative community. Sekine made his debut in 2005 with the much-talked-about “Right Place”, a darkly humorous yet compassionate slice of life short film about a man with OCD. The following year he won the Young Director Grand Prix award at the Cannes Lions International Festival of Creativity for his work on “Daughter”, a TV spot for the Raindance Film Festival. In 2010, he directed the “Nike Music Shoe” campaign, in collaboration with breakbeat unit “HIFANA”, creative technologists “Rhizomatiks” and W+K Tokyo. This groundbreaking campaign redefined the power of branded content, and took the Silver Award in the Film Craft category at the Cannes Lions. It was the second year in a row that Sekine received a Silver at the Lions, cementing his status as a director of international repute. He is known for marrying an unbiased, borderless worldview with verité-style images and grounded perceptions of Tokyo and Japan. His innovative direction and creative use of symbols in portraying a neo-futuristic Tokyo for the music video “Maledict Car”, a collaboration with Jemapur and W+K Tokyo Lab, were a hit on the global creative scene. Sekine resides in Tokyo and is currently involved in a wide range of projects including TV spots, webfilms, music videos, and short films. His clients include top brands Nike, Uniqlo, NEC, and Shiseido. With his signature inventive visual expression, Sekine continues to be a pioneer among Japanese directors.
(words by Bruce Ikeda)

His management company in Tokyo is GLASSLOFT. Also Kosai belongs to JKD Collective as a visual artist. For international projects he is represented by productions as below.

Stink: London, Paris, Berlin, Shanghai
Stink Digital: New York
PTT Films: Istanbul
Ursula: Buenos Aires

Supporting Japan

I’m a French creative in branding living in #France, it’s my second time in Japan.
I arrived 1st March in Tokyo, to reach my final destination: #Oita (by #Fukuoka).

My first time few years ago was to visit #Tokyo, this time I would like to see more “traditional” Japan.
Far to imagine I will be in the place with #earthquake #地震 #tsunami #津波 に負けるな and #nuclear disaster…

Fortunately for me, Oita is in South of Japan and I didn’t even feel any earthquake myself. However, I feel and I felt so deeply sorry for all the Japanese people who died or lost their beloved ones…

I don’t really care of my personal case; I strongly believe in fate… So anything can happen anywhere basically. Of course I don’t think 1 second of blaming anyone or any country for any disaster, what should happen, happen.

I don’t pretend to understand strong Japanese culture and habits in few weeks, but I was touched by the way that people reacted here, all with dignity, calm, courageously. Certainly the culture or behavior played a strong role here.

I should normally go back in France around 22/26 March if planes are available… That will be just an “au revoir”, I will certainly come back in Japan later. As Japan will rise again.

No doubt on it.

My only regrets are to don’t be as “fortunate” as Rupert #Murdoch or Steve #Jobs or some prince in United Arab Emirates… ; ) and to help with a maximum of money. What can I do myself to help? I feel useless, helpless…

My “only” support will be to return to Japan and to consume/buy products as a tourist…