Paperlux™

One of the moments I love in my JOb. One of the reason I do this job.
First you have to find a concept. You become the project, you feel it; you imagine what could do the maximum impact to the target.
You want the people to remember this project, you want your client to feel the wow effect.
Then you start to work, collecting ideas, briefing, imagining, playing, remembering all the technics of printing, the papers, the inks, according to your idea, within the budget. You submit it, you defend your idea, you partner with the printer.
You come early this special day where everything starts, you pray, you follow all the process of the printing, you pray, you smell the inks, you touch the samples.

Then your baby comes.

It is the most wonderful project you ever done.

… Until next one… ; )

 

Paperlux™.

My Moleskine.

Let’s discover a new trend. Coming back from digital to paper ages.
The revenge of the Ninja! Almost. At least the revenge of paper.

Few times ago I have re-discovered  the pleasure of opening a notebook.

Smelling the paper, the ink. Something that I can touch, feel, remember. I always have a dozen of notebooks following me all the times. Empty. I just love the object. In all sizes, material.

But I must admit the ones I love the most are the Moleskine ones. Suddenly, one day, I decided to buy some and USE them. But as a creative, I HAD to customize them! No Sir, I don’t want the same notebook as yours. I want my version. Of course I think the best material to do it is leather, but this time I wanted a “Baroque” stylish one. For the first try.

Red Velvet. That’s it!

Of course it’s a first try, stay tuned…

I will soon make one in leather.
The problem is: what to put inside! : )

Picture of my 2 Moleskine before customization, selected in Moleskine website:

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